Marcus Andersson

Marcus Andersson is the Director of Research and Business Development at Tendensor AB (formerly Geobrands), regarded as the leading place-branding consultancy in Sweden.

Tendensor’s focus is on how clusters, cities, regions and countries actively can differentiate and improve their image. Over the last few years, Tendensor has successfully managed a range of place-branding projects and organised a range of training courses for place managers in Northern Europe.

Marcus also functions as Head of Public Affairs at the Baltic Development Forum, where he is working on “BaltMet Promo”, a project aiming to galvanize regional stakeholders into promoting the Baltic Sea Region on global scale. He has previously worked for the Swedish Government in policy areas such as innovation, entrepreneurship and security policy and done in-service training at the European Commission’s Innovation Policy Development Unit.

He has conducted research on nation branding and been published in various international journals. His study on “Ambassador networks and place branding” (co-authored with Per Ekman) published in the Journal of Place Management and Development was chosen as a Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence 2010. He is a member of the expert group of the Association of Place Branding and Public Diplomacy and has an MSc in Business and Economics and an MA in Political Science.

His areas of expertise include brand building for supranational and cross-border regions, cluster branding, nation branding and public diplomacy, public-private partnerships in place branding, innovation policy and public and EU affairs.